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Showing posts from June, 2023

Zong 4G Wins Content of the Year Award for Their Independence Day 2022 Campaign at the esteemed Pakistan Digital Awards

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  Zong 4G, Pakistan's leading telecommunications company, has emerged victorious once again by winning the prestigious “ Content of the Year ” award at the esteemed Pakistan Digital Awards. The award recognizes Zong 4G's exceptional creativity, innovation, and outstanding execution in their remarkable campaign titled " The Notes of Chagla " released on Independence Day, 2022, as a tribute. "The Notes of Chagla" was a one-of-its-kind campaign that captured the hearts and minds of millions across the nation. Through this remarkable initiative, Zong 4G sought to shed light on the life and achievements of an unsung hero, A.G Chagla, whose contributions have left an indelible mark on the fabric of our nation. For those who are unaware, Ahmed Ghulam Ali Chagla is revered for writing the music for our national anthem in 1949 . The campaign resonated deeply with audiences, captivating their attention through its compelling storytelling. Zong 4G's dedication t

realme Narzo 50: The Affordable Gaming Smartphone Taking Pakistan by Storm

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  In a world where mobile gaming has become a cultural phenomenon, the realme Narzo 50 has become a sought-after smartphone since its launch this month. Designed specifically for gaming enthusiasts, this extraordinary smartphone combines unrivaled specifications, affordability and style that has made it the talk of the town. With its cutting-edge features and exceptional performance, the realme Narzo 50 has quickly become an indispensable companion for Pakistan’s young gamers, elevating their gaming experience to unprecedented heights.   At the heart of the realme Narzo 50 is the Helio G96 Gaming Processor, specifically tailored to enhance the gaming experience. Its octa-core architecture, consisting of ARM Cortex-A76 and Cortex-A55, ensures seamless gameplay with clock speeds of up to 2.05GHz. With this powerful processor, users can expect lag-free gaming and efficient multitasking capabilities.   To further optimize gaming operations, the realme Narzo 50 boasts up to 11GB Dynamic RAM

EBM wins Pakistan’s first ever Cannes Gold Glass Lion

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  The Leading Food FMCG from Pakistan, EBM (English Biscuit Manufacturers) has made history by winning the coveted Cannes Glass Gold Award for its breakthrough social campaign, Schoolgirl Newscasters. Cannes Lions Glass: the Lion for Change recognizes work that highlights issues of gender representation to champion social change. The campaign is part of EBM’s larger sustainability agenda which focuses on two of the seven United Nations Sustainable Development Goals (UN SDGs) EBM is committed to, including promoting Quality Education, Goal 4 and Gender Equality for all, Goal 5.   The breakthrough creative and media campaign featured young schoolgirls who took over as newscasters, making headlines on Pakistan's key news channels to emphasize the importance of equitable quality education and gender equality for girls on International Human Rights Day.   This innovative campaign approach is part of the larger social awareness campaign taken on by EBM as a champion for social good. EBM

Zong 4G Announces Innovative Partnership with MCB Bank, Enhancing User Experience through Direct Integration

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  Zong 4G, Pakistan's leading telecom operator, is proud to announce its strategic partnership with MCB Bank, one of the country's most renowned financial institutions. This collaboration brings together the expertise of two industry leaders to offer customers an unmatched level of convenience and simplicity in managing their mobile services. The focus of this partnership is the direct integration of Zong 4G's bundles and recharge services into the user-friendly MCB App. This integration empowers Zong users to conveniently access and manage their mobile service bundles directly from the MCB App, eliminating the need for multiple platforms and simplifying their mobile service experience. By integrating Zong 4G 's services into the MCB App, customers will be able to effortlessly recharge their accounts, and activate new bundles, all within the familiar and secure environment of the MCB App. This collaboration truly exemplifies Zong 4G's commitment to delivering excep

'Quality education should not be a privilege' TikTok, Edkasa, LUMS continue to make Pakistan #ExamReady

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In order to spread awareness on how an innovative partnership between popular short-video platform TikTok, edtech startup Edkasa and Lahore University of Management Sciences (LUMS) benefitted millions in Pakistan, a panel discussion titled ‘Quality Education Should Not Be a Privilege’ was held at the university in Lahore on June 20th, 2023. The event showcased the #ExamReady campaign that set higher standards for learning outcomes in the country. The panel saw participation from the #ExamReady team from TikTok, Edkasa and LUMS. A lively discussion ensued on how a unique partnership has paved the way for furthering the cause for quality education in Pakistan. Dr. Arshad Ahmad, Vice Chancellor of LUMS, while talking about platform learning said: “The phenomenon of platform learning was new to everyone. Our faculty and patterns; TikTok and Edkasa came in with the excitement to explore what can be done when it comes to online learning. We decided to take some bold steps to ensure the q

realme Soars 29 Places in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2023 Ranking by Google and Kantar

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  Google and Kantar published the Top 50 Kantar BrandZ Chinese Global Brand Builders 2023 report. realme secured the 21 st position, a remarkable jump of 29 places compared to last year. Despite being the youngest company on the list, realme has swiftly gained a foothold in the global market due to its sharp market insights, continuous product innovation, clear product positioning, and strong brand influence.   No Leap, No Launch Amidst global economic fluctuations and consumer transformation, the report highlights innovation, quality enhancement, and brand communication as key tactics for Chinese brands seeking to expand internationally. "Focusing only on affordability can weaken a brand's competitiveness and lead to lost chances of winning new customers. Chinese global brands now aim to change their image from being affordable to offering meaningful value," said Doreen Wang, Kantar Greater China CEO and Global Chair of Kantar BrandZ.   Upholding the philosoph

Paragon Salon & Studio launches its new branch in Lahore

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Two young business owners named Ali Khalid and Waqar Ahmed Butt launched Paragon Salon in Sialkot back in 2013. Within a short period of time, it expanded to Gujranwala and finally to Lahore in 2020 and now, Paragon Salon & Studio has launched their new branch in Defence, Phase5.   The launch has already received love from the fraternity including Adnan Siddiqui, Hamza Ali Abbasi ,Amar Khan, Haris Rauf, Rabia Butt, Zaviyar Ejaz, Saba Qamar, Hareem Farooq and Zara Noor Abbas. This new branch is a welcome addition to the Lahore beauty scene, and the services and aesthetics, and overall ethos of the branch, is classy, minimal and tuned.   Given that it is one of the most well-liked places of celebrities and possibly every other person to get groomed. The latest Paragon Salon branch offers a segregated area for men and women, ensuring privacy along with the promise of luxury, with services available among 8 floors of the entire building. Paragon Salon & Studio is nevertheless an ac

Affordability Meets High-end Performance: realme Narzo 50 Now Available for PKR 39,999/-

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  For young gaming enthusiasts and millennials seeking a stylish, high-performance smartphone without breaking the bank, realme has launched its highly anticipated realme Narzo 50 in Pakistan. Packed with powerful features and designed specifically for gaming, this feature rich device comes at an affordable price point, making it an ideal choice for those eager to impress with their gaming prowess.   One of the standout features of the realme Narzo 50 is its Helio G96 Gaming Processor. The octa-core architecture, consisting of ARM Cortex-A76 and Cortex-A55, delivers clock speeds of up to 2.05GHz, ensuring a seamless gaming experience. With this powerful processor, gamers can expect smooth gameplay and efficient multitasking capabilities.   To enhance the gaming experience further, the realme Narzo 50 incorporates up to 11GB Dynamic RAM. This is made possible by the advanced Dynamic RAM Expansion (DRE) technology, allowing the base 6GB of RAM to be expanded by up to 5GB. This bo